21 inspirational customer service quotes

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Customer service lays the foundations for the future growth of any company. Winning customers is one of the fairly easy levels of the business game. Retaining them signifies that you have already moved to the next stage. The key factor to successful customer retention is the delivery of outstanding customer services. Every business that has reached the top advocates the immeasurable importance of constant customer service perfection.

In this article, we will share with you some of our favourite customer service quotes that have inspired us over time. Hopefully, at least one of them will become a powerful source of motivation for you, too.

Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong. – Donald Porter

The only purpose of ‘customer service’… is to change feelings. – Seth Godin

People expect good service but few are willing to give it. – Robert Gately

The customer’s perception is your reality. – Kate Zabriskie

Customer service is the new marketing. – Derek Sivers

You are serving a customer, not a life sentence. Learn how to enjoy your work. – Laurie McIntosh

Ask your customers to be part of the solution, and don't view them as part of the problem. – Alan Weiss

Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz

Customer service isn’t a department, it’s a philosophy! – Shep Hyken

Your most unhappy customers are your greatest source of learning. – Bill Gates

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. – Steve Jobs

A customer service apology is stronger with a personal touch. – Shep Hyken

If you a make a sale, you make a living. If you make an investment of time and good service in a customer, you can make a fortune. – John Rohn

People always ask me, ‘How do you teach core values?’ The answer is, you don’t. The goal is not to get people to share your core values. It’s to get people who already share your core values. – Robert Spector

Politeness goes far, yet costs nothing. – Samuel Smiles

Always remember that everyone with whom you have a relationship has an invisible sign on their forehead that says ‘Make Me Feel Important.’ Treat them accordingly. – Eric Philip Cowell

There are no traffic jams along the extra mile. – Roger Staubach

Nothing is so contagious as enthusiasm. – Samuel Taylor Coleridge

Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work. – Martin Oliver

The purpose of a business is to create a customer who creates customers. – Shiv Singh

Strive not to be a success, but rather to be of value. – Albert Einstein


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Vladi Nikolov is our resident copywriter and SEO expert. With a BA in Media, he is a skilled writer with a passion for research. Vladi is also an active member of a supporters’ trust taking part in various community-oriented events.